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Building Google Analytics Powered Widgets
There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. For example, you might want to show your website visitors...
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Measuring The Full Customer Journey
The idea of measuring the full customer journey has been around for quite a while, and we have seen solutions that partially solved this challenge, but within the boundaries of click-only traffic or...
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Running Semi-Automated Tasks on Google Analytics
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, let...
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Bulk Analytics Configurations with Google Sheets
Google Analytics is known for its simple, turnkey approach to getting started with analyzing your traffic data. Just drop the snippet on your page and GA does the rest! Right?...right?Ok, fine. While...
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Measuring Page Velocity with Google Analytics
This article was contributed by Bill Tripple, Senior Consultant of Digital Intelligence and Alex Clemmons, Manager of Analysis & Insights, Digital Intelligence, both from the award winning digital...
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Explaining Google Analytics to Your Boss
Opening Google Analytics for the first time can be overwhelming. Graphs and reports, never-ending menus, and configuration settings that you may or may not need to know about; it's all there waiting...
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Funnel Analysis with Google Analytics Data in BigQuery
Conversion funnels are a basic concept in web analytics, and if you've worked with them enough, you may have gotten to a point where you want to perform a deeper analysis than your tools will...
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DoubleClick for Publishers & Google Analytics Premium
Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics Premium and DoubleClick Ad Exchange (AdX) for all Google Analytics users. While...
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Understanding Google Analytics Goals & Funnels
In previous discussions, I've addressed the need for an analytical mindset, which involves understanding things and the interrelationships between them. Developing an analytical mindset increases and...
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Demystifying Google Analytics Direct Traffic
A common question you might ask when going through your Google Analytics data is "Where do my users come from?" This will help you understanding how users find your website or app and which sources of...
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The New Google Analytics Mobile App
Today the Google Analytics team is launching a completely revamped Mobile App, which will make your data consumption easier, faster and more agreeable. The team worked very hard to make the App more...
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Setting Up Google Analytics to Measure Content
The content you provide to your visitors can make or break your brand. At the end, the information that you provide to your visitors plays a huge role in whether they buy your products and services or...
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Google Analytics & Search Console: Deep Integration
Today the Google Analytics team is announcing a new, more robust, integration with Search Console. Exactly a year ago I published my Google Analytics Integrations book, where I discussed the old...
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Creative Uses to 5 Google Analytics Features
If someone were to pull open a toolbox and pick up a hammer not knowing what it is, his simplified description of a hammer would probably be "tool used to pound in nails." That simplification does the...
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Google Data Studio: A Step-By-Step Guide
This week the Google Analytics team released some very exciting news: Google Data Studio will be available to everyone! There will still be the robust Data Studio 360 for enterprises, but a standard...
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Empowering Google Analytics with Google Data Studio
You might have heard a few weeks ago that the Google Analytics team launched Data Studio (DS), a robust platform for reporting and visualising data. If you missed that piece of news, take a look at...
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Google Analytics 360 & DFP Audience Sharing
A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). As I said then, I believe...
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A Happy Marriage Between Google Analytics & iFrames
An iframe is a web page embedded in another page. It's handy little hack that lets you include content from another page in your pages.I bet you've visited many websites that use iframes and you...
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Fixing Five Common Google Analytics Setup Mistakes
Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? The first, crucial part is getting the setup right...
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Interactive Dashboards with Data Studio & Bigquery
The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven't made it easy to explore their data. Luckily, Google Data Studio and BigQuery...
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