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A Guide To Running Successful A/B Tests
"I didn't fail the test, I just found 100 ways to do it wrong." Benjamin FranklinIn marketing, A/B testing is a technique for measuring the effect of web page changes on a performance metric, such as...
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Google Analytics Segments Best Practices
Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build them instead of just being overwhelmed with a "best segments" posts? If your answer to...
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A/B Testing For Mobile Apps
This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great news for any app developer as it allows for faster and more...
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Using Google Tag Manager To Fight Gibberish URLs
In this article I will show how to easily rewrite multiple URI addresses in Google Analytics with the help of Google Tag Manager (GTM) macros. The idea for this solution came when I was asked by an...
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In-Page Analytics Chrome Extension (by Google)
How often do you browse your website and think to yourself: "I wonder how often people visit this page and how successful it is?" If you care about your website content you probably ask yourself this...
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Visualizing Google Analytics Data With R [Tutorial]
In the last few weeks I have been quite immersed in data visualization, trying to understand how it can be used to turn data into insights. As part of my immersion, I have played with Fusion Tables and...
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Google Analytics Demographic Segmentation Techniques
We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and by how much; that's why websites like Online Behavior exist. What may not be clear...
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Dashboard for AdSense Performance Analysis
Not long ago I published a post on the Google Analytics blog about the power of using AdSense and Google Analytics together. In that post I went over the integration between both tools, described the...
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Custom Definitions in Universal Analytics: A Case Study
In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup The Beta Family, a...
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More Context With Google Analytics Benchmarking
Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years, the format changed to a monthly email newsletter, which users would get...
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Google Analytics Embed API Highlights
Early this spring the Google Analytics team released the Embed API, "a JavaScript library that allows you to easily create and embed a dashboard on a 3rd party websites." Have you had a chance to take...
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Optimize Your Site With Enhanced Ecommerce
Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll cover what I believe to be some of the most beneficial features, how they are best...
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Cross Device Behavior: Google Analytics + Mailchimp
Google Universal Analytics enables marketers and web analysts to move towards user centric measurement using the User ID feature. However, in practice, measuring cross-device behavior is harder than it...
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Google Analytics Diagnostics: Actionable Data Quality
A few weeks ago I logged in to my Google Analytics account and saw the little yellow number 1 besides the bell icon in the top-right corner of my screen. As usual, I clicked on it to check what it was...
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Google Tag Manager Injector: Painless Tagging
Google Tag Manager is truly incredible. The ability to make additions or alterations to your tracking and marketing tags without bothering your developers is a huge game changer in the digital...
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Dashboard for AdSense Performance Analysis
Not long ago I published a post on the Google Analytics blog about the power of using AdSense and Google Analytics together. In that post I went over the integration between both tools, described the...
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Testing Statistical Significance On Google Analytics Data
This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other...
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Guide To The Google Tag Manager API
In October 2014, Google Tag Manager V2 was officially released. In the wake of this major UI and functional overhaul, the developer team also published an API service that allows anyone to create...
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Best Practices For Table Filters In Google Analytics
Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface. From experience, I can say that many Google Analytics users don't know...
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Using Google Analytics to Understand Your Customers
There are multiple analytics tools that excel at Customer Analytics and fill gaps in areas where Google Analytics may not have excelled. But over the last year or so, Google Analytics has been...
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