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All Under One Roof with Google Optimize & Analytics
Digital marketers love tools. My career is built on search marketing, a specialty known for its fondness of tools. For years, we have had unique tools with unique metrics for each part of our job. One...
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Empowering Google Analytics with Google Data Studio
You might have heard a few weeks ago that the Google Analytics team launched Data Studio (DS), a robust platform for reporting and visualising data. If you missed that piece of news, take a look at...
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Google Analytics 360 & DFP Audience Sharing
A few months ago I wrote about two new Google Analytics 360 (GA360) integrations for ad supported websites: DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX). As I said then, I believe...
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Keeping Track of Analytics with Measurement Plans
Do you really know what you're measuring? You probably think so, right? You've implemented Google Analytics on your site and it's tracking your page views. But what if you're getting more advanced and...
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Reporting Search Performance in Google Data Studio
SEOs of the world, rejoice! Google Data Studio has a new connector to bring Search Console data into the tool. This means you can start reporting your search data alongside other data sources in the...
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Google Analytics Segments in Data Studio
Not only is Data Studio now free for all (!) but, to add to our ever-growing excitement about the product, segment functionality for the Google Analytics connector is now available too!Until now, Data...
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Embedding Google Data Studio Visualizations
Last year I wrote about the Marvel vs. DC war on the big screen. It was super fun to merge two of my passions (data visualization and comics) in one piece. It started with my curiosity to understand...
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