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The Ultimate Guide to Google Analytics Profile Filters
Segmentation is the key to greater understanding of your Web Analytics data. If you only look at overall bounce rate, e-commerce conversion rates, or any other metric alone, you miss out a lot! Google...
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Google Universal Analytics For Offline Behavior
I have been a very assiduous visitor to the Weizmann Institute of Science in the last four years as my wife studied her PhD. Besides going through the Institute during week days on my way to work, I...
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Guide To Google Analytics User Permissions
This month, Google pushed an update to Google Analytics Premium users that changed the face of account administration (it will also be available for the standard version soon). These changes have made...
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51 Tips To Succeed With Web Analytics
Investments in Web Analytics can pay off big, but the degree of success depends on many factors. Simply said you need the right set of people, measurement tools and a clearly defined process to...
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Paid Search Bid Optimization With Google Analytics
A little over a year ago Daniel invited me to contribute to the Adwords chapter of his eBook on Google Analytics Integrations. I prepared a lot of content at that time, not all of which made the final...
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Google Analytics Dashboards: A Step-By-Step Guide
Dashboards are used across the world by most people (and organizations), either in the form of a car dashboard or in a business context. Every marketing professional talks about dashboards and why he...
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Universal Analytics Form & The Measurement Protocol
A few months ago the Google Analytics team launched the Measurement Protocol, a powerful way for developers to send requests to Google Analytics from anywhere. This brings measurement to the next...
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Google Analytics Custom Dimensions - 5 Questions
Creating audience segments is one of the most important things you can do with a web analytics tool. When your segmentation rules do a good job of highlighting the different motivations of your site...
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Google Analytics Demographics & Interests Reports
Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of Demographics and Interests information as a first class...
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Powerful Custom Dimensions in Universal Analytics
Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your analytics solution. Luckily, this is becoming less common as measurement...
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Mobile App Analytics Insights
The mobile app was the first non-web platform to be built into the Google Analytics suite as a first class citizen; it was really a response to the shift towards smartphones and tablets we have seen in...
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A Guide to Google Tag Manager for Mobile Apps
Google Tag Manager (GTM) for mobile apps was first announced in August this year and has some great implications for app developers. Perhaps most notably, the product has the potential to overcome one...
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Google Tag Manager: Coding & Naming Conventions
Earlier this year eConsultancy reported that Tag Management System (TMS) adoption is set to reach 50% by 2017. Hindsight may reveal this estimate to be somewhat pessimistic if the growth of TMS...
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Visualizing Google Analytics Data With Fusion Tables
Have you ever secretly wished to do crazy visualizations with your Google Analytics data? I am sure you have! Well, there are several ways to do that, the most powerful being the Google Analytics API...
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BigQuery Export for Google Analytics Premium
In June 2013, Google announced a new feature that enables the export of unsampled data from Views (Profiles) directly into BigQuery. Unlimited in terms of rows, and with additional fields such as visit...
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Integrating Google Analytics & Fusion Tables [Tutorial]
In my last post I wrote about visualizing Google Analytics data using Fusion Tables. However, the method I used to export data from GA into Fusion Tables was very manual. A few days after publishing,...
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Visualizing Google Analytics Data With R [Tutorial]
In the last few weeks I have been quite immersed in data visualization, trying to understand how it can be used to turn data into insights. As part of my immersion, I have played with Fusion Tables and...
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Customer Insights With Google Analytics Demographics
Demographics reporting inside Google Analytics is another recent improvement to Google Analytics that levels the playing field for small and medium sized firms. At Cardinal Path we are often breaking...
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Analyzing Campaigns with Cost Data Upload
Google Analytics allows us to easily integrate our Google AdWords campaign data for reporting and analysis. This makes sense, as Google wants us to be able to understand engagement and performance...
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10 Ways To Improve Google Analytics Data Accuracy
We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game....
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